Overview

Regional tourism has a significant role to play in creating more jobs for more Victorians, supporting thriving regions and strengthening inclusive communities. That’s why we want to do all we can to provide our regions the best support and opportunities to grow the benefits of visitation and boost local businesses.

In 2019, we undertook a Regional Tourism Review to identify opportunities to increase visitation and economic growth in regional Victoria. The Review identified areas of strong growth in regional tourism and emphasised the strong benefits that tourism is delivering to regional communities - economically, environmentally and culturally.

What we have done so far

In 2019, the Special Adviser Mary-Anne Thomas MP and the Regional Tourism Review team travelled across the state to meet with people in regional Victoria. The Review consulted broadly – including with local businesses, industry leaders, local government, Regional Tourism Boards, regional partnerships, Traditional Owners, community groups and residents.


Where to from here

It will take sustained commitment and a collaborative effort between government and industry over many years to unlock the significant potential benefits of tourism for our regions and government has made a start.

We will continue working across government, with the Victoria Tourism Industry Council, Regional Tourism Boards, local government and with local industry and communities to determine how best to help regional tourism rebuild and then grow across Victoria. The current coronavirus (COVID-19) crisis has heavily impacted the industry, compounding the effects of the bushfires. The Review provides us with new insights and learnings to help inform a Visitor Economy Recovery and Reform Strategy for Victoria.

Consultation Findings and Future Directions

The Review team would like to thank the community and stakeholders for their interest, ideas and ongoing support for the Review. Your insights and contributions have been invaluable in developing recommendations for the future of regional tourism in Victoria.


Survey (This survey is now closed)

Questions about you

Providing your email is optional. We will only use this information to inform you of the outcomes of engagement.

We ask that you provide some details about your connection to regional tourism so we can ensure that we have heard from a range of people. We will only use this information to inform the regional tourism review.

These are Victoria’s twelve current tourism regions, set in consultation with Tourism Research Australia for the purposes of data collection and dissemination, and reflect existing Regional Tourism Board boundaries. The way that some regions are grouped together for tourism purposes is a focus of the Discussion Paper.

Which of the following statements best describe your connection to regional tourism?

Please select all that apply

Questions about Regional Tourism

We want to hear your views about how we can realise the potential of tourism for regional Victoria.

You can provide feedback by answering the following questions or uploading a submission to the Discussion Paper at the bottom of the page.

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The survey form is now closed. Thanks for your contributions.

Privacy Statement

The Department of Jobs, Precincts and Regions (DJPR) is committed to protecting personal information provided by you in accordance with the principles of the Victorian privacy laws.

DJPR will use the information collected to inform the Regional Tourism Review. DJPR may share information with Visit Victoria for this purpose.

Your contact details may also be used by DJPR to update you on the results of the consultation process.

We will not disclose your personal information outside of DJPR and Visit Victoria without your consent, except where required to do so by law.

If you do not wish to provide your personal information we will not be able to identify your submission if you wish to access it, make a correction or require technical support.

You may contact us to request access to your personal information, or for other concerns regarding the privacy of your personal information at regionaltourism@ecodev.vic.gov.au